Interview with Nimarta Verma – Part Two

Nimarta Verma Bio

When Nimarta’s cousin died recently at only 36 years of age, she was devastated.

It was also a wake-up call, and it’s made her consider her own legacy.

Nimarta has had long-held ideas of how marketing & brand strategy could be done differently.

Companies churn out the same messages. An immense lack of understanding about differentiators. No cohesive plan. Customer confusion.

Determined to make a difference, she launched her own marketing and brand strategy consultancy, where she helps businesses authentically communicate & connect customers with their brand story.

“My job to determine the strategy that connect brands to their target customers, driving real results. I know that at the heart of every successful business is a crystal-clear and differentiated brand value proposition, and I’m excited to help business owners achieve breakthrough results by creating and articulating this value proposition.

As a Marketer and Strategist with experience in agency, FMCG, and retail, I have worked across startups and blue chips, both B2B and business to consumer, in over 50 different industries and categories – from baby care to aged care.

I get a kick out of understanding and defining customer’s needs, fears, desires. Why are they not buying anymore – have their needs changed? What influences their decision-making now? What are the barriers, where is their pain?

With a lifelong interest in neuro-psychology and the science behind sales and marketing, I enjoy the journey of understanding the customer as a human being, in all their entirety.

I have developed a methodology that uses insights, data, trends, and customer behaviour to build winning and relevant marketing strategies that will enable you to capitalise on what makes your specific audience tick.

My experience covers brand creation, positioning, naming, design, marketing, and media. I have also managed large budgets and execution; with broad oversight I make sure every marketing dollar counts by shaping your messaging and brand strategy!

I get businesses articulating who they are and who they serve. It sounds simple, but it’s this level of clarity that makes the companies I work with, stand out.”